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Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18 Hours

Course Duration

2 Months (Self-Paced) Program

Courses Offered

3

Courses Offered In UNDERGRADUATE CERTIFICATE

  • Courses Name

  • Courses Description

  • Credit Hours

  • Mass Communication Research

  • This course provides a comprehensive, balanced introduction to communication research methods. This course helps you become a more knowledgeable and competent consumer of scholarly research and of the everyday research to which they are exposed by the mass media. It details communication research is conducted from start to finish.

  • 6 Credits

  • Introduction to Visual Communication

  • This comprehensive course is a consistent, clear, and orderly presentation of best engineering design methods and practices. Topics are presented in a timely and orderly fashion; each new topic progressively builds on concepts and terminology introduced in earlier sections.

  • 6 Credits

  • Introduction to Mass Communication

  • This course helps you develop a system-wide view of interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. This course explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

  • 6 Credits
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Course Details

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Mass communication Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the research culture.
  In Section 2 of this course you will cover these topics:
    Asking questions about communication.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Finding, reading, and using research.
  In Section 4 of this course you will cover these topics:
    Observing and measuring communication variables.
  In Section 5 of this course you will cover these topics:
    Designing valid communication research.
    Research ethics and politics.
    Experimental research.
    Survey research.
    Textual analysis.
    Naturalistic inquiry.
    Describing quantitative data.
    Inferring from data: estimation and significance testing.
    Analyzing differences between groups.
    Analyzing relationships between variables.
    Epilogue: concluding research.

Introduction to Visual Communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    To sense. to select. to perceive.
    Light.
    The eye, the retina, and the brain.
  In Section 2 of this course you will cover these topics:
    What the brain sees: color, form, depth, and movement.
    The sensual and perceptual theories of visual communication.
    Visual persuasion in advertising, public relations, and journalism.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Images that injure: pictorial stereotypes in the media.
    Typography.
    Graphic design.
  In Section 4 of this course you will cover these topics:
    Informational graphics.
    Cartoons.
    Photography.
  In Section 5 of this course you will cover these topics:
    Motion pictures.
    Television and video.
    Computers.
    World wide web.
    The more you know, the more you see.

Introduction to mass communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    We the people: media and communication.
    Journalism: information and society.
    Public relations.
  In Section 2 of this course you will cover these topics:
    Advertising.
    Books.
    Newspapers.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Magazines.
    The movies.
    Radio.
  In Section 4 of this course you will cover these topics:
    Television.
    Music and the recording industry.
    Computers and the internet highway.
  In Section 5 of this course you will cover these topics:
    Ethics.
    Regulation.
    Mass communication research: from content to effects.